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PUBLIC RELATION MANAGEMENT
a) Investor Relations for
Shareholder Value
b) A Strategic Approach to
Crisis Management
c) Broadcast Media Relations
Q2) Explain the following (any
two). (10 Marks)
a) Career Paths in Public
Relations
b) Global and Local Media
Relation
c) The various aspects of
Connecting with Consumers in Public Relations
Q3) Explain in brief the
Environmental Issues in Public Relations (10 Marks)
Q4) Define Media Relations.
Explain Integrated Marketing Media Relations (10 Marks)
Q5) Discuss the various aspects
of Managing a Diverse Workforce in a Changing
Corporate Environment’. (10
Marks)
Q6) Discuss the Role of
Research in Public Relations Strategy and Planning (10 Marks)
Q7) Discuss the various
strategies to Maintaining Effective Client-Agency Partnerships
Q8) What is Media
Transformation? Explain in brief the current Practice of Public
Relations in India and abroad.
(10 Marks)
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