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RETAIL MANAGEMENT
1. What are the advantages
and disadvantages from the buyer’s and seller’s perspectives of purchasing
merchandise through Internet auctions like eBay?
2. Will a significant amount
of retail sales be made through Internet auctions like eBay in the future? Why
or why not?
3. What are eBay’s
competitive advantages? Will it be able to withstand the competition from other
auction sites like Yahoo! And Amazon’s auctions?
1. What prices caused Courtney’s charge?
2. Which price would result in the highest profit?
3. What other factors should Courtney’s consider?
4. What price would you charge, and how many units would you
order?
1) Knowing that the company wants a mixed-media ad campaign
to support this event, prepare an ad plan for the general merchandise manager
that costs no more than $40,000?
2) Work out the daily scheduling of all advertising?
3) Work out the dollars to be devoted to each medium?
4) Justify your plan?
1. What are the pros and cons of Enterprise’s human resource
management strategy?
2. Would you want to work for Enterprise? Why or why not?
3. How does its human resource strategy complement the
quality of customer service delivered by its representatives?
1) What are the advantages and disadvantages of the various
alternatives Ruth Diamond is considering?
2) Do you nave any other suggestions for improving the
store’s sales?
3) What would you recommend? Why?
1) What is the best way for the Home Depot to continue to
grow?
2) Can Home Depot maintains its current market position with
its new policies and increasing competition?
3) Will more efficient operations and increased
centralization be effective in streamlining Home Depot’ business?
4) How might the shifts in corporate culture affect
executives, management, and associates?
1) Can this type of advertising campaign improve Wal-Mart’s
image in the eyes of associates, consumers, investors, and the press?
2) What else could Wal-Mart do to improve its reputation?
3) Go to Wal-Mart Stores home page at http://www.
walmartstores.com and click on College Recruiting. Explore what this page has
to offer. If a Wal-Mart recruiter came to your campus, would you consider
Wal-Mart as an employer? Why or why not?
1) What, if any, are the differences in A & F’s and AE
retail strategy?
2) What are the brand images of A&f and AE? What words
and phrases are associated with each retailer’s brand name?
3) List other specialty apparel retailers that target the
same customers as A&F and AE. How do these brands differentiate themselves
in the competitive retail environment? Construct a product positioning map to
illustrate.
4) Which retailer(s) has (have) the stronger competitive
position? Why?
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