BUSINESS COMMUNICATION - Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at Surat The company immediately needs an Executive Foreign Affairs

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BUSINESS COMMUNICATION

CASE-1 (20 Marks)

Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to different target segments (though the target segment is one which may have already been exposed to these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell

brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones (which may be stale).

Question :

1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer

2 What business communication media you will utilize if you have to launch a soap in rural India?

CASE -2 (20 Marks)

The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the established brands in the market. Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is

the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under the brand name Premium Herbsl Shsmpoos and they target urban housewives with a monthly household income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The company has planned only point of purchase (POP) posters initially and may consider the electronic media

later. The shampoo has an annual advertising expenditure of Rs. 10 crores.

Question :

1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?

2 How can you make their communication more effective ?.

CASE 3 (40 Marks)

(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated 20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on 26th December, 2005 for Bandar Abbas Port of Iran.

As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due to change in telephone (fax) number of the insurance company.

Draft an express telegram to intimate shipment details.

ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at

Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of “writing and speaking Chinese language.

Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no bar for the right candidate. E-mail address -info@krishnafashions.com

iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/procurement_news.

Draft a notice for pre-qualification of contractors.

iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17^th September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE) 2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2 examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman highlighting these decisions.

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Architectural Management - You will agree that all about urban planning and landscape is equally true for rural design and landscape. However, the scale is different cost of the land is less

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Architectural Management

Attempt all questions:

1. By collecting the information from the relevant and authenticated sources, make a report on the following:

a) Sustainable development

b) Conservation

c) Schemes for slum area improvement

d) Traffic control systems in India in comparison with foreign country.

e) Road transport and Rail transport schemes for city transport and compare them.

f) Parking problems

2. You are entrusted with evaluating a building as a “Complete System”. How would you

do this effectively. You may hold interviews of builders/owners of shops and office

premises and other customers regarding achievements and problems.

3. Carry out a critical study of the Architectural pattern of

a) 19th Century

b) 20th Century

c) Early 21st Century

Based on your study, project your opinions and suggestions for further development.

4. You will agree that all about urban planning and landscape is equally true for rural

design and landscape. However, the scale is different, cost of the land is less, size of

the plot is bigger and with the closeness of nature, achievement is comparatively easy.

What is important is the approach.

Keeping in mind that every village to be developed into a mini town with aesthetic

landscape, what would be your approach in order to achieve the desired level as stated

above.

5. Case Study of a House

Issues to be Addressed :

1. Study all details shown in the plan, the axonometric view and orientation, and comment on the total planning.

2. Find out the total plinth area by preparing working drawings.

3. State various measures proposed to achieve economy in cost.

4. Give a thought to solar system for heating water, landscaping treatments, and plan’s

Usefulness for farm house.

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SOFTWARE PROJECT MANAGEMENT - You have been asked to develop a small application that analyzes each course offered by a university and reports the average grade obtained in the course

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SOFTWARE PROJECT MANAGEMENT

1. You have been appointed a Project manager for a major software products company. Your job is to manage the development of the next generation version of its widely used word-processing software. Because new revenue must be generated, tight deadlines have been established and announced. What team structure would you choose and why? What software process model(s) would you choose and why?

2. You have been asked to develop a small application that analyzes each course offered by a university and reports the average grade obtained in the course (for a given term). White a statement of scope that bounds this problem.

3. Use the COCOMO II Model I to estimate the effort required to build software for a simple ATM that produces 12 screens, 10 reports, and will require approximately 80 software components, Assume average complexity and average developer/environment maturity. Use the application composition model with object points.

4. Develop a spreadsheet model that implements one or two of the estimation techniques described in this chapter. Alternatively, a acquire one or more on-line models for software project estimation from web-based sources.

5. A system has 12 external inputs, 24 external outputs, fields 30 different external queries, manages 4 internal logical files, and interfaces with 6 different legacy systems (6 EIFs). All of these data are of average complexity, and the overall system is relatively simple. Compute FP for the system.

6. Give at least three examples in which black-box testing might give the impression that everything’s OK, while white vox tests might uncover an error. Give at least three examples in which white-box testing might give the impression that “everything’s OK,” while black-box tests might uncover an error.

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SOFTWARE PROJECT MANAGEMENT - You have been appointed a Project manager for a major software products company

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SOFTWARE PROJECT MANAGEMENT

1. You have been appointed a Project manager for a major software products company. Your job is to manage the development of the next generation version of its widely used word-processing software. Because new revenue must be generated, tight deadlines have been established and announced. What team structure would you choose and why? What software process model(s) would you choose and why?

2. You have been asked to develop a small application that analyzes each course offered by a university and reports the average grade obtained in the course (for a given term). White a statement of scope that bounds this problem.

3. Use the COCOMO II Model I to estimate the effort required to build software for a simple ATM that produces 12 screens, 10 reports, and will require approximately 80 software components, Assume average complexity and average developer/environment maturity. Use the application composition model with object points.

4. Develop a spreadsheet model that implements one or two of the estimation techniques described in this chapter. Alternatively, a acquire one or more on-line models for software project estimation from web-based sources.

5. A system has 12 external inputs, 24 external outputs, fields 30 different external queries, manages 4 internal logical files, and interfaces with 6 different legacy systems (6 EIFs). All of these data are of average complexity, and the overall system is relatively simple. Compute FP for the system.

6. Give at least three examples in which black-box testing might give the impression that everything’s OK, while white vox tests might uncover an error. Give at least three examples in which white-box testing might give the impression that “everything’s OK,” while black-box tests might uncover an error.

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COST & MANAGEMENT ACCOUNTING - You are required to work out for each employee the amount of bonus earned Explain the term incentive

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COST & MANAGEMENT ACCOUNTING

CASE STUDY : 1

J P Ltd manufacturers of a special product, follows the policy of EOQ for one of its components. The components’s details are as follows.

Purchase price per component, Rs 200

Cost of an order Rs 100

Annual cost of carrying one unit in inventory,

10 per cent of purchase price

Annual usage of components, 4000

The company has been offered a discount of 2 per cent on the price of the component provided the lot size is 2000 components at a time.

Q2) Advise whether the quantity discount offer can be accepted (assume that the inventory carrying cost does not vary according to discount policy).

Q3) Would your advise differ if the company is offered 5 per cent discount on a single order?

Q4) Explain the term EOQ?

CASE STUDY : 2

In an engineering concern, the employees are paid incentive bonus in addition to their normal wages at hourly rates. Incentive bonus is calculated in proportion of time taken to time allowed, of the time saved. The following details are made available in respect of employees X, Y & Z for a particular week.

Q1) You are required to work out for each employee the amount of bonus earned?

Q2) Explain the term incentive?

Q3) You are required to work out for each employee the total amount of wages received?

Q4) You are required to work out for each employee the total wages cost per 100 units of output?

Q2) Explain the term incentive?

CASE STUDY : 3

Following particulars have been extracted from the books of Supreme Engineers Ltd.

Q1) You are required to compute the quantum of wages under Halsey Scheme and Rowon Scheme?

Q2) Which of these schemes would you like to introduce in this company if the time taken to complete the job is likely to reduce to 6 hours after three months.

Q3) An alternative method of payment by results by a straight piece work rate for completion of the job in 7 hours is feasible. Would you like to switch over to this method of payment given further that hourly rate would be reckoned at Rs 1.50 for fixation of the price rate?

Q4) Give reasons for your advice?

CASE STUDY : 4

The soft flow Ink Ltd’s income statement for the preceding year is presented below. Expect as noted the cost / revenue relationship for the coming year is expected to follow the same pattern as in the preceding year. Income statement for the year ending March 31 is as follows.

Q1) What is the break-even point in account and units?

Q2) Suppose that a plant expansion will add Rs 50,000 to fixed costs and increase capacity by 60 per cent. How many bottles would have to be sold after the addition to break even?

Q3) At what level of sales will the company be able to maintain its present pre-tax profit provision even after expansion?

Q4) Suppose the plant operates at full capacity after the expansion, what profit will be earned?

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CIVIL MANAGEMENT - you are required to identify problems involved in the case. What in your opinion could be the cause for replacement of Shashi and the secret of the success of Rushi in so called difficult

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CIVIL MANAGEMENT

Case study -1

On the liberalization of Indian economy, an established company had to decide about

entering into collaboration with a foreign company for new construction project.

On one side, thinking that there was no harm in approaching various foreign

companies for the purpose in any case, the management approached a number of

companies; and due to the reputation of the company, two of the most reputed

companies of Europe agreed to enter into collaboration with it.

With properly developed domestic consumers market, demand for housing growing

and eagerness of foreign companies for the entry in Indian market, there were no

bottlenecks from government side in obtaining license for collaboration. At present,

there is only one company in India manufacturing the same products.

The managing director was weighting the difficulties of legal complications, severity

of competition from local construction companies, royalty fees to be paid on one side,

and certain advantages of collaboration on the other, and was vacillating between the

two alternatives.

He would sometime say that we could implement the project with local talent without

any foreign help, and other times plead strongly for collaboration.

In this state of mind, he went abroad and had discussions with prospective

collaborators which were highly encouraging. But coming back somehow the idea of

collaboration was dropped.

Q.1) why did the Managing Director first think of collaboration

1. Profits

2. Prestige

Q. 2) why did the idea of foreign collaboration was dropped according to you.

Q. 3) To what extend does this represent an average Indian decision – making

situation at the policy level.

Case study-2:

Shashi and Rushi are working in the reputed construction company at Mira road

which is striving for excellence by keeping it self abreast of the developments in

endlessly changing scenario.

The functioning of one department headed by Shashi was adversely affected because

of his traditional style of management. The subordinates were dissatisfied with the

job and were frustrated and depressed.

The labour turnover rate was very high and there was increase in the absenteeism.

The subordinate’s complaints were received by the management. The subordinates

had to take shelter of the union to take the complaints to the management.

The management was disturbed and was looking for a proper substitute and Rushi

was identified for the purpose. His acceptability and credibility have been the highest

in order.

Rushi was reluctant to accept the new assignment. Man always prefers status quo and

Rushi was no exception. However, Rushi had to move into the department.

He could overcome the initial difficulties with his sincere efforts. The subordinates

were given free hand in setting time bound goals for themselves. A very cordial and

harmonious atmosphere was created in the department under Rushi which paved a

way in improving the climate and culture of the organization.

Q.4) you are required to identify problems involved in the case.

Q.5) What in your opinion could be the cause for replacement of Shashi and the

secret of the success of Rushi in so called difficult department?

Q.6)Do you agree with statement that ‘a true manager should know the art of

managing his people?

CASE STUDY-3

Emotion and Clarity

The dispatch section supervisor, Amir, about forty-five years old, rather garrulous,

and thinking well of himself, just got off the phone, shrugged in mock despair and

pulled a face. He had been trying to get in a word with a customer who was obviously

monopolizing the talk. He stomped into the next room where Danish, his assistant

was checking the day’s schedule of dispatches. Danish is about twenty – seven,

attentive to his work and speaks very little. Here is what Amir said to Danish.

“You know Danish; we’ve had this Parekh account since 1996. He’s always been a

problem customer – placing orders at the last minute and expecting us to get him his

goods in record time. He gives me a headache; I just got off the phone with him. It

took me half an hour just to get in a word edge – ways. I feel like taking early

retirement and getting into one of those multilevel marketing businesses. It seems a

lot easier than all this. I hope you’ll do something about this Parekh. I’ll check back

with you tomorrow.

Next day:

Amir: Danish, how did it work out? Did you straighten out the matter with Parekh?

Danish (puzzled): Huh? What did you want me to do?

Amir (exploding): You mean after all that I told you yesterday, you didn’t do

anything? You’re getting as difficult as Parekh! Stop playing games and just get it

done! Danish (more puzzled): Sure.

And he went off to the dispatch room to see how he could expedite Parekh’s order.

Q.7) Identify the vague and imprecise phrases.

Q.8) Identify the needless details.

Q.9) what might Danish have said to Parekh on the phone if he had spoken to him

immediately after this conversation with Amir?

Q.10) how can you make the communication more productive? 

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