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MARKET RESEARCH
1.
Discuss the relative merits of
these options, indicating which one you would adopt if you were the Managing
Director?
2.
What type of study is this?
3.
How would you develop a
suitable scale for the proposed study?
4.
Which scale would be most
appropriate and why?
5.
What would be the limitations
of such a study?
6.
What type of attitude scale is
used in each of these questions?
7.
Would you like to change any of
these attitude scales? If so, indicate the change/s that you would like to
make?
8.
Critically examine the method
used in this case for making projections of demand for formulations. What
additional data would you need for making demand projections more realistic?
9.
Discuss the idea containing the
foregoing dialogue?
10. Identify
more other areas/situations which may give rise to conflict between Management
and Marketing research?
11.
What suggestions would you
offer to minimize such conflicts?
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