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PRINCIPLES & PRACTICE OF
MANAGEMENT
1. How should Mr. Durant assess
the opportunities in various countries around the world?
2. Should Carrefour adopt
Wal-Mart's strategy of "low prices everyday"? What would be the
advantage or disadvantage of such a strategy?
3. How could Carrefour
differentiate itself from Wal-Mart?
4. Identify cultures in
selected countries that need to be considered in order to be successful?
1) The reengineering efforts of
P&G focused on the business process system. Do you think other processes, such
as the human system, or other managerial policies need to be considered in a
process redesign?
2) What do you think was the
reaction of the brand managers, who may have worked under the old system for many
years, when the category management structure was installed?
3) As a consultant, would you
have recommended a top-down or a bottom-up approach, or both, to process redesign
and organizational change?
4) What are the advantages and
disadvantages of each approach.
1) What is your assessment of
Daimler-Benz's operations in many different fields?
2) Should the various groups
operate autonomously? What kinds of activities should be centralized?
3) Daimler-Benz is best known
for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place
and why did it venture into the Aerospace and Inter Services businesses?
4) Given the apparent mistakes
in acquiring non-automotive businesses, what should Jurgen Schrempp do now?
1) Prepare a profile of the
potential buyer of the Lexus.
2) What should Mercedes and BMW
do to counteract the Japanese threat in the United States and Europe?
3) Why has the Lexus model been
very successful in the U.S. but has not been marketed in Japan?
(Suggestion: Review the
frequency of repair records of luxury cars. Also talk to Lexus dealers or Lexus
owners).
4) Do you think Lexus will
succeed in Japan? Why or why not?
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