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CUSTOMER RELATION
MANAGEMENT
1) Electronics market is a
booming market, for a given product there are many
manufacturers having
different features in their respective products. A customer,
who does not have knowledge
of intricate features at electronic products and
practical significance as
features, may choose wrong product. How this situation is
effectively addressed? What
principle of CRM is implemented here & how?
2) The difference between
physically going to book store & e- shopping is use of a
website as a link between
buyer & seller. How this link is made secure &
trustworthy by amazon.com?
How does this issue of trustworthiness affect
popularity of company? What
steps are taken for customer retention!
3) Practically thousands of
products, costing & features are advertised on
amazon.com. These products
are viewed, judged & compared by customers from
all over the globe. How is
it ensured that every customer gets a personalized
experience of shopping?
Does the difference in cultures of customers from different
countries affect policy of
marketing?
4) How is effective
marketing achieved at minimum cost? What special effort is taken
to meet expectations of
customers? Are the strategies of company affected by
global experts? How is why?
5) Enlist the types of
problems arising during the process of e-shopping. How are
customers involved in
identifying & solving them? Won’t it be enough to appoint a
expert team to do this
& rely on their judgment. After all, expert opinion is always
sought by a company while
formulating strategies. How transparently is this done?
6) Customers are, in most
of cases, unaware of installing method of electronic
products. Trouble shooting
too, is a major part of past order follows up. If,
customers are from far
distant areas & states, how is all this done with minimum
cost? How is CRM relevant
in this contest?
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