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MARKETING MANAGEMENT
A) Discuss Various Marketing Research Instruments
.Give suitable examples (one example /instrument)?
B) Describe following in context of new product
development (NPD)?
1. The new product development decision process
2. Risk factors hindering new product
development
C) Illustrate the marketing mix for any two of the following?
1. Cafe Coffee Day
2. Dr. Batra’s clinic
3. Lux Soap
4. HP( Hewlett Packard)
D) Illustrate with examples, the
differences between Product marketing &
Services marketing?
E) Illustrate with examples, the methods/ways of
evaluating advertising effectiveness?
F) Discuss the factors which contribute in
deciding the “price” of the product? Discuss
various pricing methods?
G) “Laco Industries “has planned to introduce
new baby shampoo in the kids market. The company conducted a research in
selected tier II cities in India to know the demand & successfully launched
its product. In this context, discuss the characteristics of the good research?
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