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MARKETING MANAGEMENT
Multiple choices:
1. A collection of related sets of data items along with
necessary data/ information associated with it.
a. Data
b. Information
c. Process
d. Database
2. ___________connects computers which are very remotely
placed.
a. Local Area Network
b. Wide Area Network
c. Both (a) & (b)
d. None
3. A column in a table is called__________
a. Field
b. Record
c. Tuple
d. Link
4. DDL stands for ___________
a. Data Definition Language
b. Data Decision Language
c. Database Definition Language
d. None
5. SQL stands for ___________
a. Structured Query Language
b. Statement Query Language
c. Strict Query language
d. None
Part Two:
1. List the different types of DBMS.
2. Differentiate between „DBMS‟ and „RDBMS‟.
3. What do you mean by „Data Dictionary‟?
4. Differentiate between discretionary access control and
mandatory access control.
1. What are the roles of a database in present scenario?
Case let 1
1. Discuss various anomalies in databases. How would you
improve data management in organizations?
Case let 2
1. What do you understand by
relational data model? Explain relational constraints and relational database
schemas
2. What are the similarities and
dissimilarities in the software development life cycle and database development
life cycle?
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