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MARKETING MANAGEMENT
Multiple Choices:
1. Which technology is among the early starter in providing
Vo WiFi solutions for enterprises with wireless networks?
a. Symbol Technologies
b. Vocera Technologies
c. Spectra link Technologies
d. None
2. In wireless networks ___________ refers to the measure of
the performance for a system reflecting its transmission quality & service
availability.
a. Internet speeds
b. Quality of Service (QOS)
c. Interoperability
d. Line of Sight
3. A single IP-based core network handling the full range of
telecom services.
a. Power line Communication (PLC)
b. VOIP
c. OFCOM
d. Next Generation Networks
4. Which country has the strong competitive broadband market
with a penetration of 16%.
a. India
b. USA
c. Japan
d. China
5. Out of the following which project aims to substantially
replace all of Bt‟s existing
network platform (PSTDN, ISDN etc) with a single unified IP platform.
a. ADSL2
b. 21CN
c. ATM
d. SHDS
6. Which generation of mobile telephony will serve both
voice & data applications?
a. 1G
b. 2G
c. 3G
d. 4G
7. This is a high bandwidth wireless networking service that
operates in the frequency spectrum of 28-31 GHz range.
a. MMDS
b. LMDS
c. BW
d. None
8. Which management establishes the right architecture to
deliver more products, better leveraging development & deployment
expenditures?
a. Product Portfolio Management
b. Partner Management
c. Platform Management
d. None
9. ___________ Frequencies allow multiple service providers
to utilize the same section of the spectrum & compete with each other for
customers.
a. Licensed
b. Unlicensed
c. Both
d. None of the above
10. LAS-CDMA stands for ______________
Part Two:
1. What is Backhauling solution?
2. What is Broadband?
3. What is WiMAX?
4. What is THIPON?
5. What is a VOWiFi?
Section B: Caselets
(40 Marks)
Case let 1
Required:
1. Comment on the strategy which is adopted by the FCC
“broadband wireline Internet access services” is fruitful or not?
2. When operators and investors consider starting down the
road of network building, they need considerable information to prove their
business plan and persuade their spectrum regulator to provide
Case let 2
Questions:
1. Explain the concept of ATDI.
2. What are the measures which are behind the success of the
ATDI methodology?
3. What is GSM/3G technology?
4. Write down the steps which are to be known in auto
planning.
Section C: Applied
Theory (30 Marks)
1. WiFi/mobile roaming and VoWiFi may play an important role
for fixed-mobile convergence. Explain.
2. Does a „light touch‟ regulation regime make sense within the NGN environment? What
benefits & risks do you see with a „light-touch‟?
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