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Fashion Retailing
Multiple Choices:
Q1. Which of the following is NOT an example of On – Site
Classifications?
a. Small Multiunit Specialty Stores
b. Departmental Store Groups
c. Single – Unit Specialty Stores
d. Home – Shopping Organizations
Q2. Price, care, serviceability and safety are categorized
under:
a. Rational Motives
b. Patronage Motives
c. Emotional Motives
d. Safety Motives
Q3. A research which is the quickest method and also
requires an immediate response_______
a. Intercept Surveys
b. Telephone Questionnaires
c. Mail Questionnaires
d. On – Line Questionnaires
Q4. The center that utilizes high – volume, high – profile
outlets to draw customers:
a. Power Center
b. Off – Price Center
c. Outlet center
d. Mixed – Use Center
Q5. Stores with little frontage but prefer window space to
feature their merchandise build______
a. Windowless Store Fronts
b. Parallel – to – Sidewalk Windows
c. Arcade fronts
d. Open Windows
Q6. Which of the following is NOT included in the trends of
Retail Environment Design and Fixturing?
a. Split Departments
b. Minimalist Interior Design
c. In – Store Designer Salons
d. Transformation of Historical Building
Q7. The training in which the trainer can provide the
necessary information and allow the trainee as much time as necessary to
comprehend the machine is_______
a. Vestibule Training
b. On – the – job Training
c. Online Training
d. Role Plays
Q8. _____________ is the most effective anti shoplifting
tools
a. Video Surveillance System
b. Electromagnetic System
c. Tag – and – alarm System
d. Magnifying Mirrors
Q9. Improper Billing while usually on an occasional
occurrence is a__________
a. Vendor Theft
b. Internet Theft
c. In – Transit theft
d. Internal theft
Q10. Which of the following is NOT the characteristic of the
successful salesperson?
a. Appropriate Appearance
b. Complete Knowledge
c. Company Loyalty
d. Objectives Achievement
Part Two:
Q1. Write a short note on ‘Spin –
Off’ stores?
Q2. What are the benefits of a
Catalogue Shopping?
Q3. What are ‘Strip Centers’?
Q4. Explain the Trends in Retail
Research.
Q5. What are the Fashion
Department Classifications?
Q6. How might Amada quickly
assess the market and satisfy her needs?
Q7. If the freelancer cannot
accommodate her, should\ she persue the effort alone?
Q8. What would you suggest that
the company do before hiring another buyer and at the same time be able to
cover the other domestic wholesale markets?
Q9. What is a Planning Strategy
to get a Successful Career?
Q10. How would you explain the
Consumer Assessment Theories.
Q11. Discuss the Fashion
Retailing Organization Chart on the basis of Off-site and On-site
Classifications.
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