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CONSUMER BEHAVIOR
1. Define Perception in context
to consumer behavior? How does perception affect consumer behavior? Discuss
three marketing situations where perception influences buying behavior.
2. What is meant by consumer
perception? Explain the factors which affect consumer perception?
3. What is the significance of
relationship marketing in the present marketing environment?
4. Write a note on persuasive
communication
5. Explain the characteristics of
Organizational buyers? State the factors affecting the same? Please explain the
individual consumer buying behavior?
6. Discuss McGuire's
comprehensive scheme of psychological motives.
7. Distinguish between rational
and emotional buying motives with the help of examples?
8. Why is the scope of consumer
behavior significantly increasing?
Need Answer Sheet of this Question paper, contact
aravind.banakar@gmail.com
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
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