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CONSUMER BEHAVIOUR
1. What’s up with our fascination with bigness ? Is this a uniquely American preference ? Do you believe that “bigger’s better ?” Is this a sound marketing strategy ?
2. What’s your take on this issue ? How do you react when one of your favorite songs turns up in a commercial ? Is this use of nostalgia an effective way to market a product ? Why or why not ?
3. What’s your take on this ? Are young people indeed returning to the value of their parents (or even their grandparents) ? How have these changes influenced your perspective on marriage and family ?
4. How was your experience – how helpful was this mannequin ? When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours, or on a different body ? What advice can give Web site designers who are trying to personalize theses shopping environments by creating life – like models to guide you through the site ?
5. What do you think ? What is and what should be the role of fashion in our society ? How important is it for people to be in style ? What are the pros and cons of keeping up with the latest fashions ? Do you believe that we are at the mercy of designers.
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