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ENTREPRENEUR
MANAGEMENT
1. Study the facts and figures
of the case
2. Discuss what exactly NFTE
achieved
3. What would you suggest apart
from the initiative of NFTE in order to become a good
entrepreneur.
4. Study the facts and figures
of the case
5. Discuss what exactly RBS has
achieved at length
6. Apart from Motivation, What
would you suggest as a tool to be a good enterprise?
1. Explain what is meant by a
premium brand.
2. Describe the difference
between an aim and an objective.
3. Outline the purpose of
Kellogg’s work with the ASA.
4. Using examples to support
your dialogue evaluate how Kellogg communicates and discuss how this enables it
to position its brand.
1.Looking at the case study,
identify 3 areas of McDonald’s marketing mix.
2.What do you understand by the
term economies of scale? How will economies of scale affect McDonald's?
3.Why do you think that over 70
per cent of new businesses fail but 90 per cent of franchises succeed? List the
advantages and disadvantages of being a franchisee.
4.Evaluate why a business might
choose a corporate objective of growth maximization over profit maximization?
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