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MARKETING MGMT
Q1. What are the various types
of Brand Extensions? Explain with necessary examples wherever required.
Q2. Bring out the utility &
quality aspects of packaging. Quote examples as appropriate
Q3. A New brand of a ‘Tyre
–that Never –punctures’ is to be launched in India by a multinational company
with your advice about concept – testing and test marketing Justify your
contention.
Q4.R.K.Industries Ltd., intends
to launch a new folding exercise cycle in Indian market. As a marketing manager
which steps would you like to take while launching this product? How will you
conduct the test marketing for this product? Make necessary Assumptions and
justify your answer.
Q5. Explain Warehousing and
Inventory Decisions.
Q7. What is Inventory
Management?
Q8. Explain e marketing.
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